Via an academic and personal challenge, I dove into creating my brand, which began with the logo. Endlessly researching personal logos and what they mean to the company and its essence, I sketched with the pencil until I flowed ideas and possibilities into what my identity might look like. Turning the pencil into the pen tool, I created numerous different ideas and variations. I intended for my style to show through. This meant that my love for everything vintage, and a childhood of video games, my inspirations were deeply rooted.